Some graphic design projects consist of little more than following their client's vision. Others require creativity and ingenuity by the designer. When a client comes to you with a request for a new logo, how do you handle the responsibility?
If you are not sure how to choose reliably the right font for a custom logo design, here are some tips Site for companies that can consider.
1. Research the history of your customer
Often the past can show you a clear path to the future. The best logos build out history of a company, adding something new to the mix. Part of your research should be to determine what the customer is. What is your mission? What is your brand message? When looking at the past logo designs, you can get an idea of ??how to choose a font that maintains a rich legacy.
2- Use Traditional Printed
Graphic designers are artists. With art comes from a certain desire to stake out new territory, but a custom logo design is not always the best place for unbridled creativity. Yes, you should bring originality and talent for all your assignments. No, you should not choose a font that is so out there that no one can process what they are seeing. You still have plenty of room for individuality, without departing from the conventional font choices.
3. Give your room Letters to Breathe
One of his major responsibilities for your customer is to make sure that your logo is readable. This goes beyond simple readability. If there is anything about your font that could create a moment of hesitation for the reader, you should think about eliminating it. Some designers believe that a customer will be hooked if they are forced to work for their understanding. This is a mistake. People are busy. If they see letters stacked in a difficult format to read, they may decide they have better things to do than break it.
5. Increase your line height
A good rule of thumb in designing a logo is to choose a font, which line height is larger than its size in points. This is especially important in the design of a logo on multiple lines. You do not want readers struggling to stay with the text. The human eye has difficulty making sense of phrases with very little space between the lines. Whenever you find an idea that has the side effect of decreasing readability, exchange which font to one that improves it in your lugar. Sacrifício creativity to facilitate the reading time.
6- Avoid Bank sources
experienced graphic designers know better than to use the sources of actions that come with Photoshop or Microsoft Word. There are many options out there, so you can use a font of shares in an important job. The only exception is when the customer specifically requests Helvetica or Arial or what they prefer. Still, you may want to advise them to choose something a little less prevalent for maximum "stand out" factor.
7. Change your choice
Even after you have settled on a great source, do not be afraid to add your own touch artístico.Com shadows, kerning adjustments, gradients and chamfer, you can turn even a kind of monotonous letter into something worthy of their demanding client. Again, you never want your artistic efforts to enter playback mode, but this is your chance to put his indelible mark on the project. Do not be afraid to experiment. The logo does not have to be perfect until you hand it to cliente.Enquanto it, have fun exploring your options.
8. Look for Adaptability
You may be working on a logo for an outdoor 50 meters high, but that does not mean you should choose a source that only works in this context. A key component of the brand is using the same logos and colors on a wide range of markets. A wise company will want to use the same logo on your posters as they do in their stores. They will need a logo that will work well in both a card and your Twitter account. Choose a font that can be read in both larger and smaller sizes.
9. Avoid the usual errors
Large graphic designers do more than bring his unique vision of a project. They also avoid the mistakes that designers struggle with minors in each job. If you can cut the following source errors of choosing your job, you will immediately see the improvement of quality:
Do not copy trends.
Take your ego out of work.
Avoid complex sources that lose legibility at small sizes.
Do not rely on color for the impact.
Do not mix too many fonts in a logo.
If you can keep these tips in mind when choosing your sources, you'll be ahead of the game and on his way to deliver a powerful, striking logo for your Agota customer good luck and good work.
